But don’t just take it from us, see what Google has to say (overview pasted below). Why put your catalog campaigns at risk?

If you compare Marpipe to Socioh, you’ll notice that Socioh caters to smaller brands and has less design capabilities. This is mainly because Socioh is built for working with smaller product feeds, and doesn’t offer critical capabilities like video and generative AI.

Socioh can be good for small brands with low ad spend and a small amount of SKUs - it functions more like a Shopify plugin than a holistic DPA platform, but you’ll end up out-growing the usability if you have more than ~500 SKUs or spend more than $25k/month on DPA.

Marpipe has every single feature that Socioh does, but much more - and Marpipe costs less.

With Marpipe, you can go far beyond Socioh’s capabilities, like with Product Level Video, Generative AI capabilities, and Feed Optimization.

Marpipe’s design control tool is also built to handle larger feeds than Socioh, so we’ll be able to grow with you as you scale, and we won’t charge you more just because you’re making more revenue - that’s why bigger brands choose Marpipe.