Dynamic Product Ads Academy

Marpipe Enriched Catalogs | Full Product Walkthrough & Demo

Feed Management

Basics

Uploading Source Feed to Marpipe

1.

Use a Product Feed URL

2.

Import Feed from Shopify

3.

Import Feed from Meta

4.

Use a CSV file as Source Feed

View Your Source Feed

Inspect your source feed to see how you can filter and pull in the correct products for your design

Updating and Syncing Source Feeds

How changes to product information are reflected in Marpipe

Advanced

Modifying Source Fields

Use the manage fields page to edit the content of your existing fields.

Adding Custom Fields to Your Feed

Extend the capabilities of your source feed by adding new fields meant for advertising.

Importing Custom Shopify Fields

You can bring in non-standard product info if you're source feed is connected directly via Shopify integration

Edit Field Mappings

Customize which fields are present in your different output feeds to make adjustments across channels

Feed Enrichment

Design in Marpipe

Getting started with EC designs

Design Walkthrough

Create a simple design from blank canvas

Core Concepts

1.

2.

3.

Edit Dynamic Layer Properties

4.

5.

Filter Designs & Create Product Sets

6.

Design Templates in Different Sizes

Product Level Video for Catalog Ads

Turn plain SKU images into thumb-stopping videos

Launch Enriched Designs

Launch Output Feed

1.

Create an Output Feed

2.

Connecting to Different Channels

Meta Catalog Snapchat TikTok Pinterest AppLovin Google

Manage Treatments

Turn plain SKU images into thumb-stopping videos

1.

Manage Treatments

2.

Single Treatment vs Multi Treatment Feeds

3.

Add Multiple Designs to a Treatment

Assign Feed Treatments to Ads

How to use Multi-Treatment Output Feeds to set designs on the ad level

Design in Marpipe

Using Countdowns

Create a custom countdown field and use it in your design.

AI Ad Copy Generator for Catalog Ads

The Power of Generative Al for Catalog Ads

Best EC Examples

Check out these design possibilities and mock-ups made with our Enriched Catalogs platform.

Optimizations

Optimizing Products

How to use the optimizations section to create higher performing product sets.

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